Championing Bruin Excellence
Welcome to Blue & Gold Society, UCLA Athletics' fan membership program created to support Bruin student-athletes. Members receive access to behind-the-scenes videos, exclusive merch, and chances to win exceptional experiences. Join us in celebrating student-athletes and helping fuel their success.
JOIN BLUE & GOLD SOCIETY
Limited time offer!
Sign up by October 5th to get a personalized thank-you video from a UCLA basketball player and make sure you receive your first box this fall!
Empowered Fandom
Rep the Bruins with members-only gear and enter sweepstakes for special prizes like game-worn and signed jerseys.